Branded Service

BBC Sounds is a lesser know part of BBC that brings customized content and live radio right to you. However, radio has lost its lustre.

Challenged with the task of bringing radio back into the daily routines of young people in a world of increasingly on-demand content, integrating music as a way of timing out different parts of daily routines sounds like an intriguing option. By rebranding and redesigning the experience in BBC's existing iPlayer Radio app, BBC Sounds could easily become an essential tool to make the most mundane tasks in life mini jam sessions, tailored to users and their needs.