Role: UX Design, Art Direction
The goal of this campaign is to help moms, age 22-35, that they should buy Method body wash as a means of guilt-free self-care because moms often feel like they don’t have the time, energy, or resources to treat themselves. Method's bodywash is economical, environmentally friendly, but still feels luxurious to use. In a world of messy kids and crazy schedules, moms deserve moments to themselves.
Created in Collaboration with Carly York.