Interactive Campaign for Kellogg's Pop-Tarts

ROLE: Art Direction, Illustration, Copywriting, HTML/CSS

Pop-Tarts were always the fun childhood breakfast, but in recent years, they’ve fallen off of people’s radars. By playing on nostalgia, the “Crave Crazy” campaign, and making Pop-Tarts fresh and relevant again to a generation that’s now having children of their own, it’s time to bring back the fun in breakfast.

Winner of a Student Bronze Addy Award, 2019.

Note: This microsite is optimized for desktop displays.